What do the most recent tv viewing stats mean for the future of broadcasting?

The recently developed platforms for viewing content have greatly transformed the viewing habits of audiences; learn how this will impact conventional broadcasting in this article.

Media consumption habits inthis current day and age are a lot different than a decade ago, having said that, some statistics have remained similar through the years. The most recent technological innovation has not had a tremendous impact on tv viewing by age. The 65+ demographic is still leading in terms of the amount of time spent watching conventional TV, and, therefore, continues to be the targeted group for most traditional broadcasters. Having said that, industry experts like the head of the company investing in China Telecom have supported broadcasters in their initiatives to reach younger audiences, by launching new, more versatile subscription plans and the possibility to watch content across multiple devices.

Today’s TV viewing behaviors have been further influenced by the adoption of connected TV systems which provide audiences the opportunity to get the most out of both linear and dynamic content. The leading broadcasting networks in the world understand this trend, as evidenced by the decisions of the chairman of the company owning stakes in Telecom Egypt. Even the biggest telecom service providers know that embracing digital innovation is a necessity to ensure their companies’ longevity in an increasingly saturated industry. Customers these days are put in control of their personal viewing patterns and, for that reason, are less willing to compromise on price and quality. Provided the amount of money each household spends on home entertainment and content subscription offerings every year, it is not surprising that their expectations for the quality of the services will continue to evolve.

Today, people have started to expect convenience and a greater level of customisation when it comes to the kind of services they receive. The tv viewership trends 2019 has unveiled that more and more customers are adopting non-linear methods of viewing content. In order to stay profitable, business experts, such as the head of the fund owning stakes in Sky, might look into the possibility of adopting brand-new, even more customised methods for providing content. The focus nowadays is on the customer, with networks contending with each other to draw in their niche targeted audiences. One of the main trends that has transformed people’s viewing habits is media fragmentation, with the emergence of numerous television channels, each targeting a very specific viewership. One more development worth analysing is the increasing appeal of on-demand viewing platforms that work on a monthly subscription basis. These new channels have played an important part in forming viewers’ needs for more personalized and up-to-date content. However, despite the multitude of online platforms, traditional TV continues to be the medium on which consumers spend the majority of their time.

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